Blaglash.com

Today the Open Publishing Lab at Rochester Institute of Technology pulled the trigger on a really cool media experiment.

I’m still waiting to see if they’ll publish a full report on the technologies used, accrued material output (both hard and soft), and further materials on the medium syncs, but here’s what happened today, put very simply:

The kids at RIT’s Open Publishing Lab all but proved that MSM practices can still work effectively and competitively in our new digital world.

What they really did, on the most fundamental level, is turn news media into an assembly line.

Using a few technologies, syncing them, and using the often-seen ideal of Convention over Configuration (though I doubt they’d use the phrase), the students were able to cover a day’s news over all the usual mediums (print, video, audio, image) in real time.

That’s right. You even saw print.

And they had editors.

Basically they’re showing that mainstream media doesn’t have to be so slow on the uptake and turnaround and that good journalism can still move quickly: even when it needs to be printed on a real page of paper.

Check out the OPL’s Innovation News for more, and I’ll update if they release a detailed statement.